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Your hub for financial education information and insights

Find the T. Rowe Price annual Parents, Kids & Money Survey and related articles to help you stay up to date. 


Browse T. Rowe Price articles on a variety of topics based on top findings from our annual surveys.

Excitement for cryptocurrency brings risks and opportunities


Tips for conversations and a look at the pandemic’s toll on women’s mental health.

Why parents are talking to kids about money more than ever


Pandemic causing strain on family finances, exacerbating existing racial inequalities.

Sandwich generation is financially strained


Challenges of caring for two generations often impact kids and their money habits. 


Each year, T. Rowe Price presents our Parents, Kids & Money Survey, which aims to understand the basic financial knowledge, attitudes, and behaviors of parents of 8- to 14-year-olds and their parents.


14th Annual Parents, Kids & Money Survey

Cryptocurrency is grabbing the interest of kids and parents. Get the details on this topic as well as our findings on the pandemic's continued impact on families' financial well-being.  


13th Annual Parents, Kids & Money Survey


12th Annual Parents, Kids & Money Survey


11th Annual Parents, Kids & Money Survey

202212 - 2579776