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About Us 


Together, we can help lead the way

T. Rowe Price is committed to financial education for all ages and supporting our communities. In fact, it’s been part of our mission for more than 80 years.

One of two female customers is holding mobile phone over credit card reader for contactless payment transaction in the coffee shop. Coffee cups and glasses are on the table.

We value long-term financial stability

Understanding basic financial principles is key to economic stability for individuals and communities. That's why we’re committed to helping people develop skills required to make wise financial decisions for themselves and their families.  

Group of teenagers in class writing an exam

Opportunities to broaden our outreach

  • We promote the development of basic counting skills in young children.
  • In K–12 education, we support the development of basic math and personal finance skills.
  • With young adults, we aim to develop the high-level skills necessary for careers in the financial industry.
  • We give adults the tools to manage their own finances and help prepare their children for financial success.
Asian family with a daughter do homework by using tablet with mother help. Happy smile Asia kid while sitting in the living room at home morning. Concept of online learning at home

Giving children an early start on financial education

Helping educators and parents engage kids in conversations about basic money matters is a cornerstone of our approach to building financial capabilities.

Since 2009, we have conducted an annual survey that gives us insight into behavioral trends and opportunities that may help broaden the reach of our financial education programs.

Visit News and Research for our latest Parent, Kids & Money Survey and articles based on our top findings. 

Creating positive change in our communities

We sponsor financial education programs, and our associates get involved—providing hands-on teaching of basic math and financial education concepts.

Our community outreach programs include the National Junior Achievement Program and the Scholastic partnership.

Contact us

For general questions about the Money Confident Kids® program or to give us any feedback, please reach out to us at:

Dasha Smith
T. Rowe Price
Phone: 410.345.3715

202212 - 2576109